Flydubai has selected the FLX Merchandise solution from Farelogix as its merchandising platform of choice, and the initial integration with flydubai.com is now complete.
In implementing its new ancillary services program, flydubai will first use FLX Merchandise to create more flexible choices and offers in both business and economy class. Other customer-centric products and service options will follow this merchandising debut.
"Product and service differentiation is a key part of our strategy as our network continues to grow," said Ramesh Venkat, CIO of flydubai. "Integrated solutions are becoming an important part of the aviation industry, and with the FLX Merchandise engine from Farelogix, flydubai is able to offer more flexibility and choice to our passengers."
Airline merchandising is seen as a key ingredient to revenue growth, with ancillary revenue reported to be $49.9 billion worldwide in 2014 and expected to significantly increase going forward, according to IdeaWorksCompany.
"FLX Merchandise takes personalization and merchandising to new heights by providing a virtually limitless choice of products, attributes, and dynamic business rules that flydubai can use to design and communicate targeted offers to customers with unprecedented flexibility and speed to market,' said Jim Davidson, CEO of Farelogix. "We are thrilled to be working with flydubai to help them implement and optimise their ancillary services program."
Since launching its operations in 2009, Dubai-based flydubai has emerged as one of the fastest growing airlines in the Middle East. It has carried more than 24.3 million passengers across a network of more than 90 destinations across the Middle East, GCC, Africa, Caucasus, Central Asia, Europe and the Indian Subcontinent.
FLX Merchandise is a highly flexible and efficient merchandising solution that puts airlines squarely in control of how their product is differentiated and branded in terms of ancillary services and flight merchandising. The solution supports retailing and personalization across multiple sales channels, check-in kiosks, call centers, and travel agencies (direct or via GDS).